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Google Ads Advertising you can measure.

Search campaigns built around calls, enquiries and form submissions – with clean conversion tracking, so you know exactly what each enquiry costs.

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01What it’s about

Visible from day one.

With Google Ads, your offer appears as an ad above the regular search results – exactly when someone is searching for what you do. You usually pay per click, and you set the budget yourself.

What matters isn’t getting as many clicks as possible, but the right ones. That’s why I align campaigns with real goals – calls, enquiries, completed forms – and measure properly what actually comes through.

02What you get

Everything at a glance.

  • 01

    Campaign setup: structure, keywords, ad copy, targeting your region

  • 02

    Negative keywords to filter out irrelevant clicks

  • 03

    Conversion tracking for calls, forms and enquiries, e.g. via Google Tag Manager

  • 04

    Review of existing accounts with concrete recommendations

  • 05

    Ongoing optimisation of bids, ads and budget allocation

  • 06

    Clear reports: what did an enquiry cost?

03How it works

Four steps. One clear path.

  1. 01

    Goals & budget

    We clarify which enquiries you want, in which region and with what monthly budget.

  2. 02

    Tracking first

    Before any money is spent, measurement is in place: calls, forms and other goals are tracked properly.

  3. 03

    Launch

    I build and launch the campaign – with a clear structure and fitting ad copy.

  4. 04

    Optimise

    Based on the data, I refine keywords, ads and bids and report back to you regularly.

04Who it’s for

For businesses that want predictable enquiries.

  • Service providers and trades with a clearly defined area
  • Companies that want to be visible faster than SEO alone allows
  • Businesses with an existing account that don’t know what it delivers
  • Businesses with seasonal offers or promotions

05FAQ

Honest answers.

How much budget do I need?

That depends on your industry, region and competition. We start with a budget you’re comfortable with and decide on real numbers whether more makes sense.

Is the ad budget included in your fee?

No. You pay the ad budget directly to Google; my work for setup and management is agreed separately.

I already have an account – is a review worth it?

Often, yes. Clean conversion tracking or negative keywords are frequently missing. The review shows you where budget is being lost.

Let’s talk about your project.

Tell me briefly what it’s about – I’ll get back to you with an honest assessment and sensible next steps. No obligation.

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